About us
Meet Jie Liu, MD, MPH (pronounced “JYEH LYOO”), founder of 30% Formula™—board-certified physician in Family Medicine & Integrative Medicine. A busy mom, educator, metabolic disease researcher, longevity physician, home cook and world traveller, she blends cutting-edge science with ancient wisdoms from around the world, and turn them into practical lifestyle strategies that work in the real world.
With a career spanning clinical medicine, global public health, and NIH-funded health disparities research, she built 30% Formula to translate longevity science into clear, actionable steps. She brings a health-equity lens to longevity, turning population data into practical steps, grounded in lived experience, for different ethnicities and cultures. Her mission: help you live your dream today—and for as long as possible.
What is the 30% Formula Life
The 30% Formula Life is a practical framework for creating space in a busy world — protecting 30% of our time for joy, presence, and recovery. This approach extends into healthspan through the 30% Formula for Integrative Longevity. Research shows that about 30% of longevity is determined by genetics and another 30% by environment — factors mostly outside of personal control. The remaining 30% comes from lifestyle that can be optimized: such as sleep, stress, movement, nutrition, and metabolic health. By focusing intentionally on this 30%, we can live better and longer—using evidence, simple metrics, and zero hacks.
What is the 30% Formula for Integrative Longevity
The 30% Formula for Integrative Longevity is a data-driven, holistic approach that blends integrative, precision, and digital medicine — without turning healthspan into a part-time job. Because living longer should mean more time for what you love, not endless health tasks.
This framework is built on six anchors:
- Community & Purpose
- Parasympathetic Living
- Precision Movement
- Holistic Nutrition
- Smart Therapeutics
- Biometric Intelligence
Together, they create a sustainable path to increase healthspan — practical, evidence-based, and realistic.