My Story

Jie I’m Jie Liu, MD, MPH (pronounced JYEH LYOO), a board-certified physician in Family Medicine and Integrative Medicine. I’m also a metabolic disease researcher, longevity physician, educator, home cook, world traveler, and busy mom navigating all the same pressures my patients face. For years, I carried the belief so many physicians, especially women physicians are taught early: do more, give more, stretch more—then stretch again. At one point I was essentially working 3+ jobs: clinical care, research, teaching, program development, all while raising 2 children, be a good life partner to my husband, and trying to be a functioning human being.

On paper, I was accomplishing everything I was “supposed” to. In reality, I was burning out. What I was doing was the exact opposite of what my integrative medicine training had taught me, and the exact opposite of what supports real health: space, nourishment, recovery, and connection.

Still, I kept pushing. That’s what we do, right?

A Strange Prediction

Months before the 30% Formula even existed, a friend sent me to see an astrologer. I wasn’t sure what to expect. When I asked the astrologer about my future, she and said,

“I see you by the ocean. You’ve created a formula of sorts, something you put together, perhaps it’s a proprietary formula from your medical work—and you’re growing it.”

I remember thinking, A formula? Me? I’m not developing a supplement or medication. I’m not that kind of doctor.

I smiled, nodded politely, and tucked the comment away as one of those interesting but random things life hands you.

Little did I know.

The Moment Everything Clicked

A few months later, I attended a women physician retreat hosted by my medical school mentor in early 2023—one of the rare times I allowed myself to slow down. For the first time in a long while, I had real mental space. I ended up leading an impromptu gratitude practice that opened the room and brought all of us, as women physicians, back into our hearts and into what we truly wanted for our lives.

As I talked with the group about how I wanted to intentionally protect 30% of my week—for joy, connection, creativity, and simply being—one of the coaches paused and looked at me.

She said,

“You have the 30% Formula.”

Her words landed with a clarity I didn’t expect. Something in me shifted immediately.

I will always thank her for that spark.

In that instant, the astrologer’s prediction made sense.

The “formula” wasn’t a pill.

It was a framework for living.

How It Evolved Into My Life’s Work

From that moment, the 30% Formula Life emerged: a realistic way to create space inside a busy world by intentionally protecting 30% of our time—energy for presence, joy, and recovery.

And as I continued my work in longevity and metabolic health, something stunning aligned with that intuition:

Around 30% of longevity is genetics
Around 30% is environmental
Another 30% comes from our lifestyles, the part we can actually influence.

It was as if science quietly confirmed what my burnout, my training, the astrologer, and that retreat had all been guiding me toward.

From this living concept grew the 30% Formula for Integrative Longevity—a way to fuse everything I know from my work with the World Health Organization on Healthy Aging Cities, my clinical practice in Integrative and Longevity Medicine, my NIH-funded research in metabolic health and health disparities, and the traditions I grew up with as I watched my mother and grandmother use Chinese medicine for healing. It brings together preventive health, clinical science, cultural wisdom, and lived experience into a framework grounded in both evidence and humanity.

I shaped these anchors with our global lifestyle in mind. My family spends 7–8 months each year slow-traveling and immersing ourselves in different cultures. My children attend school abroad and in the US, and have grown up building community across continents. This way of living reinforces a simple truth: that longevity isn’t only about years lived, it’s about having the space to live fully.

Longevity doesn’t need to feel like a second job.

It needs to create space for living.

So I distilled everything that truly moves healthspan into six outcome-based Anchors—the practices with the highest return on investment:

These Anchors form a practical, sustainable path to living better and longer—without the overwhelm, without the noise, and without losing your life to your “health routine.”

My Mission

My work now centers on helping people live their dream today—and for as long as possible—by bringing together cutting-edge science, cultural nuance, and the wisdom I’ve gathered from traveling the world and learning how different communities maintain good health.

I translate longevity research into clear, real-world strategies that honor health equity, lived experience, and the realities of busy humans—not theoretical patients in perfect conditions.

The 30% Formula didn’t begin as a brand.

It began as a survival instinct.

And it has become my commitment: a way to help people protect what matters most, create room for joy, and extend the years in which they can truly live.

Welcome to the 30% Formula Life! Where Longevity is a way of being.

You're here because you were always meant to be, just like me.